Monday, August 27, 2018

Job Opportunity at TIGO Tanzania, Commercial & Trade Marketing Coordinator

Commercial & Trade Marketing Coordinator (Grade 9)  

JOB PURPOSE: This position will have responsibility for developing and managing the trade marketing strategy for all sales channels in the assigned region. Execution of massive and segmented offer for all products in Commercial Categories (MBU). This includes Regional Coordination of commercial field initiatives

  • Regional analysis of consumer behaviour and competitor’s actions with focus on field activities
  • Get involved in defining the Regional pricing strategies and revenue management actions that maximize revenues, gross margin and market share
  • Implement Product knowledge to all Regional Customer touch points.

The position has responsibility related to building brand equity and sales. The Commercial and Trade Marketing Coordinator is responsible for working as part of the Marketing team and Commercial team to develop and execute marketing and commercial programs associated with the growth of the TIGO in the assigned region.

by connecting,  by owning, by delivering, by change and  by vision. We live our values of trust, Passion, simplicity, integrity and innovation.


  • Take charge in developing route to market plan for promotions/product or services launches and supervise the initial stage and throughout the product life circle
  • Plan trade activities in line with the overall commercial strategy to ensure effective implementation and ROI achievement
  • Plan and manage retail visibility and ensure relevant messaging on all BTL/ POS communication materials.
  • Recommend relevant POS materials & collaterals; manage their distribution/deployment in the assigned region/s
  • Supervise sponsorship properties as well as proactively identify suitable sponsorship opportunities, determine the ROI and manage the benefits throughout the sponsorship  lifetime.
  • Supervise the execution of marketing programs including brand/sales promotions, events, experiential engagements and exhibitions
  • Manage BTL/POS deployment agencies to ensure the deliver as planned
  • Implementation of massive and segmented Regional Commercial field execution initiatives under the supervision of Product Delivery Manager and collaboration with Regional Marketing ServicesGo to Market  Customer Operations.
  • Implement and manage product knowledge processes to successfully enable  Regional Customer touch points with fully knowledge of our services and products
  • Ensure the Regional Commercial field execution plans are met objectively
  • Participate directly in reviewing of the Regional ATL communication from Marketing Services before they are deployed
  • Regional report products performance: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenues
  • Ensure the Regional commercial executions are aligned to meet Departmental and Company objectives in terms of Revenue and Acquisition
  • Provide support on pre-launch testing in your Region as advised by the Product Delivery Manager
  •  Ensure fully participation in the Regional product conceptual process via sharing the customer feedback found during the weekly field visits from your Region
  • Ensure relevant product/service knowledge visibility at the Regional market and all our customer touch points, at any point in time


  • University degree, preferably in marketing, communication, technology, engineering or business administration
  • Proven training skills, MBA or master preferably in marketing will be an added advantage.
  • Managerial, Commercial or Trade Marketing experience, preferably in FMCGs (medium or large size organization)
  • Proficiency with the MS Office Suite including Microsoft Word, Excel, Power Point, Project and Vision
  • Core knowledge on Commercial part of the business
  • Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
  • A minimum of 3+ years of marketing, commercial/trade, business management or franchise management experience.
  • Budget management and strong analytical skills.

''We are committed to equal employment opportunities and unbiased treatment of all individual in all employment practices"

Only successful candidates will be contacted.