Job Opportunities at The Coca-Cola Company



Senior Brand Manager – Tanzania The Coca-Cola Company

LOCATION:Dar-es-Salaam, Tanzania – TZA
POST DATE:1/25/2019
JOB TYPE:FULL TIME
JOB LEVEL:01. Regular
POST END DATE: February 4 – 2019
Job ID: R-23615

Position Overview:

  • Carry out comprehensive brand/business analysis leveraging on available research data & insights and other market intelligence to: i) feed into the development of marketing and business strategies, through the strategic & annual business planning and brand planning process, ii) track brand performance in terms of volume and equity on a monthly basis for both internal use and bottler reviews
  • Lead the end-to-end execution of integrated marketing programs for specific campaigns by brand. This involves project leadership & management, development of business & creative briefs, cross-functional collabaration within KO and with Bottling Partners, agency management, compliance with Brand BVA, VIS & design principles
  • Contribute to innovation projects in line with the pre-determined pipeline, using Cokeworks, with cross-functional collaboration with Franchise Innovations Manager & other functions, as well as bottling partners
  • Interface with the bottling partners for the implementation of integrated marketing programs & innovation projects, with set routines for meetings, market visits, consumer immersions, after action reviews
  • Manage & track DME spend in compliance to purchasing policy as well as monitor brand contribution
  • Ensure compliance with responsible marketing guidelines and legal requirements in execution of marketing programs


Function Specific Activities:
Duties/Responsibilities:
Brand/Business Analysis:

  • For SBP & ABP/Brand Planning
  • Monthly performance tracking


Execution of Marketing Programs:

  • Project leadership & management of Marketing Programs
  • Development of business briefs
  • Cross-functional collaboration: KO Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
  • Execution plan development & implementation
  • Management of Project DME
  • Management of Agency by Project (execution, GRV, invoicing)
  • After action review


Implementation of Innovation pipeline:

  • Contribute to Innovation projects
  • Cross-functional collaboration with Franchise teams, other KO functions & Bottling partners
  • Launch plan development & execution
  • After action review 


Collaboration with Bottling partners:

  • For execution of Marketing programs & Innovation projects
  • Set routines for status meeting, NPD, market & consumer visits
  • Progress reviews of marketing campaign & innovation performance, with corrective actions where required 


Governance:

  • Manage DME spend in compliance with purchasing policy – timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
  • Track DME spend vs. budget – including actual & assigned, open PO management on monthly basis with P2P team 
  • Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines 


Qualification:

  • Brand/Consumer marketing experience, customer marketing/commercial experience 


Job Requirements:
Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance. 

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Job Opportunities at The Coca-Cola Company Job Opportunities at The Coca-Cola Company Reviewed by Ajira Yako on Saturday, January 26, 2019 Rating: 5
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