Job Opportunity at Raha Beverages Co. Ltd, Brand Manager

Brand Manager

Raha Beverages Co. LtdArusha, Tanzania

Brand manager will work to ensure that RABEC brands remains recognizable, up to date and exciting to customers. He/She will plan ways to promote and change the public perception of RABEC brands and continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
will regularly meet with clients and senior management, and oversee a team of junior marketers. Brand Manager will also be responsible for more than executing marketing campaigns; he will also be in charge of managing and developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential.

Responsibilities

  • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
  • Developing strategies and managing marketing campaigns across BTL, ATL and e - Marketing to ensure that our products and services meet customers’ expectations and to build the brand image.
  • Analyzing the success of marketing campaigns and creating reports for management.
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
  • Meeting with clients and working with colleagues across multiple departments (such as Regional Marketing managers and Area sales representative)
  • Managing budgets and a team of junior assistants.
  • Organizing events such as product launches, exhibitions and photo shoots.

Key skills for brand manager

  • Analytical skills and attention to detail.
  • An understanding of trends and an ability to respond to customers’ wishes.
  • Creativity and an ability to produce innovative and original ideas.
  • Team working skills.
  • The ability to manage and allocate budgets.
  • Written and verbal communication skills.
  • Experience with and an understanding of market research.
  • Time and project management skills, including the ability to work on multiple projects at the same time.
  • An ability to think strategically and come up with campaigns.

Qualifications

  • Bachelor's degree or equivalent in Marketing
  • 5+ years' brand management or marketing experience
  • New product launching
  • Export Marketing (desirable)

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